Why big fashion brands can't just be more sustainable? 😱

TOP 3 REASONS!!!

TOO MANY MOVIN' PARTS!!

When there are multiple ppl, departments even sub-brands needed to be involved, things move a lot sloooooower 🐢

TOO MANY CRITICS!!

When ever a brand talks about sustainability effort in one area, there's always someone pointing out the imperfection in another area. So if a brand didn't get everything covered, the bad press might overtake the good effort. And that's some scary sh*t for a brand!!🎃

TOO MANY MOUTH TO FEED!!

Each department will have targets, mostly around increasing or helping to aid sales numbers. If you can't prove how much the sustainability effort can increase the revenue, it's very hard to get budget approved.

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